i20 Product Launch

The i20 was aimed at 20-somethings with an active lifestyle. So we ensured our creative reflected this, by creating graphic environments to highlight the features of the car – such as Eco World, Sound City and Versatility Tunnel.

This campaign had a significant digital presence and an interactive microsite – an online journey for drivers to experience the car, mix music and plant real trees along the way.

TV, Large format outdoor, press, posters and POS completed the highly successful campaign.