Cerato Hatch Product Launch

The Kia Cerato is a small car that’s full of features, but they’re all quite ordinary. To stand out in the crowded small car segment, we personified the features, turning them into something extraordinary.

Introducing ‘The Extras’. A campaign that brought all of the standard extras in the Kia Cerato to life – giving a small car a big personality. With Cup Holders, iPod Connectivity, Big Boot Space and more, every drive in the Kia Cerato is anything but ordinary.

The campaign included TV, branded content and a microsite that introduced each and every extra – and picked up a suite of industry awards.